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PR services · Mumbai

Coverage thatbuilds trust.

Twenty press release pickups can still count for nothing. We find the story a journalist would want to write about you and take it to the people who cover your industry.

The short version

Readers, investors and journalists weigh earned coverage very differently from paid mentions. We find the real story first, then pitch it to journalists who cover your space.

sponsored content is always labelled as sponsored

4Stages from story audit to tracking
3Month minimum for a real campaign
0Paid features sold as editorial
1Story told the same way by everyone

How it works

The method.

four stages · always in this order · you approve each one

  1. 01Stage 1

    Story audit

    What you have done that is actually news. And what is not.

  2. 02Stage 2

    Narrative

    Angles, founder story, key messages and a press kit built around them.

  3. 03Stage 3

    Pitching

    Targeted outreach to journalists who cover your industry.

  4. 04Stage 4

    Track and build

    Coverage logged and reused across your website, LinkedIn and sales decks.

Ready for stage one?

We find what is actually newsworthy about you before anyone pitches a journalist.

Book a story audit

Straight answers

Straight answers.

01Can you guarantee coverage?

No honest PR firm can. Journalists decide what they write. A strong story and the right journalist give you the best chance.

02Earned or paid coverage?

Earned coverage is written because the story is news. Paid coverage is bought. Readers and investors weigh them very differently.

03Can you build my founder profile?

Yes. We shape thought leadership angles and pitch interview opportunities to journalists who cover your industry.

04How long before we see coverage?

It depends on your story and the news cycle. Most campaigns run for at least 3 months.

Say hello

Let’s build your trust system.

Tell us what you need. It lands straight in our inbox and you get a reply within one working day.

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